BANNER SPECIFICATIONS OVERVIEW

Everything you need to know for designing your banner

To ensure your banner really stands out and displays optimally on all devices, please keep a few things in mind during the design process.

„Mobile

Mobile first: 85% of our users visit our portal with a smartphone.

INTROWe distinguish between two banner types

PREMIUM BANNER ABOVE THE FOLD | Large-format premium placements above the fold

CPM IN-FEED BANNER | This medium rectangle is seamlessly integrated into all event pages

BANNER TEMPLATE ABOVE THE FOLD

Banner template My Event by kulturgehtweiter.de

Download template

BANNER TEMPLATE CPM IN-FEED BANNER

Banner template My Event by kulturgehtweiter.de

Download template

ABOVE-THE-FOLD BANNER FOR ORGANIZERS

2200 x 700 pixels

FORMAT

RGB

COLOR MODE

JPG, PNG or WEBP

FILE FORMAT

Mobile First

  • Set images to full bleed
  • Do not place important elements in the designated header zone
  • For optimal display on all devices, place key elements (e.g., text or badges) only within the designated zone

Text in two variants

  • You place your text directly in your graphic | NOT RECOMMENDED
  • Your text is rendered in our site style, looks more professional and is not perceived as intrusive advertising | RECOMMENDED
  • All banners are labeled by us with the notice ADVERTISEMENT

Use our template

Download our banner template and position your images and text optimally

ABOVE-THE-FOLD BANNER FOR ADVERTISERS

2200 x 700 pixels

FORMAT

RGB

COLOR MODE

JPG, PNG or WEBP

FILE FORMAT

Mobile First

  • Set images to full bleed
  • Do not place important elements in the designated header zone
  • For optimal display on all devices, place key elements (e.g., text or badges) only within the designated zone

Text and advertising notice

  • You place text directly in your graphic
  • Advertising banners are labeled by us with the notice ADVERTISEMENT

Use our template

Download our banner template and position your images and text optimally

CPM IN-FEED BANNER | MEDIUM RECTANGLE

700 x 350 pixels

FORMAT

RGB

COLOR MODE

JPG, PNG or WEBP

FILE FORMAT

One size fits all

  • This banner type is delivered identically across all devices
  • Maintain a 2:1 image ratio so everything is always visible

Text, call-to-action and advertising notice

  • You always include text and a call to action (e.g., “BUY NOW”) directly in your graphic
  • Advertising banners are labeled by us with the notice ADVERTISEMENT

Banner template

Download our banner template and position your images and text optimally
BANNER EXAMPLES

This is how the banner types look on different devices

These examples help you better understand the banner specifications. Each device uses the banner area differently, so it’s important to follow the designated layout zones; otherwise, your content may not be displayed on some devices.

CPM In-Feed banner examples MOBILE & LAPTOP

Banner view on smartphone“  width=„600“ height=„493“ data-pagespeed-url-hash=

Mobile first: 85% of our users visit our portal with a smartphone.

This banner type works particularly well due to its integration into the content flow.

Premium banner above the fold MOBILE & LAPTOP

Banner view on desktop“  width=„600“ height=„493“ data-pagespeed-url-hash=

On larger devices such as tablets, laptops, or desktops, be sure to account for the additional visible area in your image.

Top visibility thanks to placement in the upper section of the page.